Case Study: JayVarudi Infracon — Prompt2Publish on AWS

01 The Challenge

JayVarudi Infracon competes for EPC and civil infrastructure contracts — roads, earthwork, industrial civil works, and land development — in a market where tender evaluators and lenders increasingly assess digital credibility before shortlisting a contractor.

No dedicated marketing team — content was drafted part-time by business development staff and site engineers between project commitments.

Each completed-project showcase took 1–3 days to move from site notes to a publishable article; dozens of completed projects were never documented at all.

Tender prequalification teams found thin, dated content — weakening credibility against larger EPC competitors.

Content agencies quoted ₹5,000–15,000 per article and lacked infrastructure-domain accuracy, forcing engineer rework.

LinkedIn and social presence went quiet for months during execution-heavy quarters — exactly when project wins should have been publicised.

Site photographs, measurement records, and completion data existed in abundance — converting them into structured narratives was the bottleneck.

Business Impact

Time-to-publish of 1–3 days per piece, with a standing backlog of 25+ completed projects never converted into showcases.
Projected agency spend of ₹3–6 lakh/year to reach the desired publishing cadence — unaffordable as a recurring retainer.
Business development staff diverted 15–20 hours/month into writing instead of client meetings and tender pursuit.
Flat organic search visibility on service keywords, limiting inbound enquiry flow.

02 The Solution

Pcnet Infotech deployed Prompt2Publish — converting each content bottleneck into an on-demand serverless capability while preserving the factual, credibility-first marketing that infrastructure clients demand.

Undocumented Portfolio → On-Demand Project Showcases

The project_showcase template merges site close-out notes (scope, quantities, timeline, client sector) into a publish-ready narrative. Claude 3 Haiku drafts a 600–900 word showcase in 30–60 seconds. BD reviews and approves — writing time replaced by 10–15 minutes of review. The 25+ project showcase backlog cleared in weeks.

Agency Dependence → Sub-Cent Generation Cost

Pay-as-you-go serverless stack at $20–30/month all-in. Bedrock generation cost per article is a fraction of a cent on Claude 3 Haiku. More than 99% cost reduction per article versus ₹5,000–15,000 agency quotes.

Sporadic Cadence → Batch Brief Ingestion

BD drops a monthly topic list into S3 ingest/. S3 event notifications fan the briefs into the generator Lambda. 8–12 pieces/month cadence sustained even through execution-heavy quarters — no one has time to write, but the content still ships.

Inconsistent Voice → Template-Encoded Editorial Standards

brand_facts.json holds the authoritative record: services, sectors, certifications, HSE record, and equipment capabilities. A credibility-first tone guide and banned-claims list ride inside every prompt. Uniform, professional voice across all content regardless of who submits the brief.

Scattered Archive → Searchable Q Business Library

Every generated asset stored in S3 with metadata. Amazon Q Business indexes the library for natural-language search. Tender prequalification packs assembled ~50% faster from the searchable approved-narrative library.

03 Architecture & Data Flow

BD User

API Gateway
IAM / SigV4

Lambda
Python 3.11

Amazon Bedrock
Claude 3 Haiku

S3
generated/

Batch path: Monthly topic list / project close-out CSV → S3 ingest/ → S3 event → Lambda → Bedrock → S3 generated/
Publication: Corporate website, LinkedIn, tender and prequalification documentation.

04 Results & Outcomes

99%

Faster draft turnaround per piece

8–12

Pieces published per month

₹3–6L

Agency spend avoided per year

~24 hrs

Team hours saved per month

"Every completed project is a marketing asset we never had time to write about. Prompt2Publish turns our site engineers' close-out notes into publish-ready showcases in under a minute — our team just reviews and posts. For the first time, we are publishing at the pace we execute." — Director, JayVarudi Infracon Pvt. Ltd.

05 Technology Stack

AWS Service	Purpose	Configuration
API Gateway	Secure ingress	p2p-jayvarudi-api; IAM SigV4; HTTPS; 10 rps
AWS Lambda	Content generation	p2p-jayvarudi-generator; Python 3.11; 512 MB
Amazon Bedrock	LLM inference	Claude 3 Haiku; temp 0.3 (tender) – 0.7 (social)
Amazon S3	Templates & content	p2p-jayvarudi-content; SSE; 90-day lifecycle
Amazon Q Business	Content search	BD team search for proposals & tender packs
CloudWatch + CloudTrail	Observability & audit	30-day retention; $35/mo budget alarm

JayVarudi Infracon Pvt. Ltd.